rogers group inc.
Providing support to the people that build America.
When I first used WildmanDesign, it was for a single job, then it was for a recurring job. Now, I cannot imagine handling the demands of my department without that level of professional support.
Building Communities From The Ground Up
Founded in 1908, Rogers Group is the largest privately owned construction aggregate (graded stone, sand and gravel) company in the United States. They also offer hot mix asphalt and heavy construction services.
WildmanDesign has been a design and marketing partner for the last decade and provides ongoing brand and design support to the communication department and c-suite.
scope of work
Company wide magazine
On-site support & General Graphic Design
Marketing consulting for various initiatives such as corporate space design and brand messaging. Providing ongoing graphic design support to marketing department.
With a history of over 100 years, Rogers Group had to proceed with caution when it came to updating their brand. They hired an agency in Nashville for the rebrand project. During the process, WildmanDesign was hired to provide brand consulting for the primary logo. We were able to give them a clear path forward to maintain their signature look but fix some of the “eye-sores” from the previous rendition, such as “squaring it up,” balancing the icon with a strong font, reducing the “inc.” and more.
This process was the beginning of getting clear visual guidelines a fantastic, family-owned, American run company that provides jobs to thousands of people across a dozen states.
WildmanDesign has been designing RGI’s internal employee magazine “The Conveyor” for many years now. It’s one of the company’s primary tools for employee engagement and ideal for celebrating wins and achievements as well as relaying important information every team member should know. The quarterly publication usually runs around 36-40 pages and is designed according to brand guidelines.
It’s distributed in print form as well as downloadable PDF.
ongoing design support
The communication department of Rogers Group relies heavily on WildmanDesign for design and marketing support. Often ads or other print collateral has to be produced with just a few hours notice. We ensure that any design produced complies with corporate guidelines and even handle a lot of the logistics with print vendors, so our clients can focus on their daily agenda.
We would love to help you breath new life into your brand.