Resources and observations from the branding, marketing, and design world.
Marketing tip: Leave the gummy bears off your caesar salad!
Recently I attended a networking event/luncheon. A Caesar Salad with Salmon was served and I thought to myself: “What if the chef would have just followed his taste preferences instead of the recipe?” “What if he had a craving for his favorite candy – gummy bears – that day and would have put that ingredient into the sauce? – A good chef would never do that. But do business owners do stuff like this every day with their marketing?